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Magento Development: Organizing Backend Requirements (Part-3)

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In the previous parts of the blog, we have discussed in detail the method of Magento development including the design as well as the user interface functionalities.  These things are of great significance when any business owner wishes to hire a Magento developer. Magento developers can go through these parts to get some good information regarding the development of this popular ecommerce platform. Apart from this, such businesspeople who wish to create a magento website or develop an online store with Magento can also go through those sections.

Before hiring any Magento developer, it is advisable to have a look at certain things which should be taken into consideration for magento development. An expert magento developer should be aware of these things. Preparing yourself with the required things can make the task easier.

Here, we are going to discuss about the backend requirements and how they can be organized. Be it Magento Go or any edition of Magento, organizing the backend requirements is of utmost importance.   Certain necessary things for backend are Content Management System (CMS), Customer Relationship Management System (CRM), Web Analytics tools and Accounting Systems.

Content Management System is a web application which is useful for monitoring and altering the website content as and when required. Anyone who runs a website can use this system to edit the website content without the knowledge of HTML. This system is available with a username and password with which the authorized person can make the required changes in the website. With Magento, Easy CMS/ Block- free version; the merchants can get an open source CMS that leads to an increased growth. Refer http://www.magentocommerce.com/magento-connect/site-management/content-management/easy-cms-block-free-version.html.

Another important requirement is CRM, which makes easy for the businesspeople to keep a track of the data related to customer details, Sales and purchase, stock & Inventory  are a few. Magento Vtiger Connector is an integration tool which allows the user to exchange the data from a magento store to Vitger which excels in administering the data.  This data exchange includes everything from customer details to invoices.  Refer http://www.magentocommerce.com/magento-connect/site-management/crm/vtiger-connector.html

Along with these, with a view to boost the sales as well as the store’s online presence; the online merchants can make better use of the web analytics tools that can be easily installed with magento. There are various tools available which can be easily integrated with Magento. One such tool is Runa Sales Lift Integration: http://www.magentocommerce.com/magento-connect/marketing/analytics/runa-saleslift-integration.html .This tool increases the sales up to 60% with the help of advanced analytics providing the results in real time converting the clicks to customers.

Once the sales boost up, the online shop is likely to get crowd of customers. To maintain the details, of incomes and expenses, a need for accounting system arises. Magento’s accounting system can serve the purpose and can ease the task for the businesspeople. Many magento extensions are available that can be easily integrated with the Magento shop as well as Magento website. Refer http://www.magentocommerce.com/magento-connect/integrations/accounts-back-office.html.

One such integration is “Login with PayPal Access”. This integration can be installed for free. It allows the customers to login in the seller’s website with their PayPal User Id and Password. This enables them to access the data which in turn avoids the hassles of registration and checkout simultaneously providing the entire data to the sellers such as customer’s email id, shipping address directly from their PayPal account. Refer http://www.magentocommerce.com/magento-connect/integrations/accounts-back-office/log-in-with-paypal-access.html. Taking care of all the backend requirements, business owners can sum up to a complete Magento development.

Considering all the necessary things such as The Magento Design, User- Interface Functionalities and the Backend requirements, Magento Development can be at ease. In addition, before starting with Magento be sure to get all the necessary things required as to which design to choose, template selection, choosing different magento extensions that suit the purpose. Always hire an expert magento developer that can ease the task for you with its vast knowledge in the field.

Good Luck and Happy Magento- Going!!!!

Features of M2E: Magento to eBay Integration

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Magento and eBay are two very well known names in e-commerce. Many online traders have both a Magento shopping cart as well as an eBay store. Merchants are looking to save time and in turn money by cutting the administration efforts of running multiple online vends. We can easily integrate our eBay store with Magento using M2E pro, a Magento extension. This extension will surely lesson your efforts. M2E is a bond between Magento and eBay.

Using this extension in eBay we can reach to the mass market from one effective hub. Magento M2E is available with free support. With the help of this pro extension, sellers can manage the eBay listings as well as other online shops from a single platform.  It has the facility to interact with more than 20 eBay marketplaces such as eBay motors.

This extension Magento helps the businesses with insistent tasks, managing the inventory, updates as well as the listings by third party dealers. M2E pro is one of the Magento extensions that can be used with different eBay accounts from one Magento store. This extension for Magento allows the seller to make changes in product, price and quantity. eBay listings with this pro extension get updated inevitably. For example, changing a template design will affect all the listings having that template design.

Along with this, easy navigation is provided by the listing templates through different divisions such as General, Price, Description, eBay shop, payment and returns are a few. It also supports different listing ways such as fix price, auction and shop catalog. Once the item is sold, this extension for Magento considers them as Magento orders. All the eBay orders are treated as Magento orders. Automatic feedback system is also available. The entire order completion process can be seen on eBay along with the complete shipping details such as shipping status, tracking number and more.

Every individual eBay account has compatible settings for its eBay transactions that can be tweaked when needed.  With all these features, this extension also provides various global configuration options such as synchronizing all eBay accounts at one place, enabling or disabling useful notifications, activating the eBay marketplaces that we need.

The extension possesses extreme loggings such as listing logs which include complete listing process from adding the listings to the shop, revising them, changes to price & quantity, re-listing, deletions and more. Third party listing logs includes detailed information of the third party listings from importing from third party, listing them on eBay, various actions such as revising them, notifications and more. Synchronization log includes template designs, orders and feedback. The users can clear the log files if they want.

The above mentioned features make pro extension popular. There are certain Magento development companies that render the complete Magento services including Magento extensions. The business owners can reach to them and along with installation of Magento; extensions for Magento can also be installed.  Magento Go, an ecommerce platform used by small and medium enterprises to get the advantage of Magento ecommerce can also be integrated with eBay.

Magento connect offers variety of Magento extensions like the one discussed here. Some of the well known extensions are Mage store affiliate, Ajax cart pro, Gala Rossi, Magento extension CMS pro, Magento extension help desk pro. To take the utmost benefit this brilliant ecommerce platform, start using magneto connect today.

 

Specific Requirements Before Getting Started With Magento Development

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As we all know, Magento is the well known open source software widely used to develop online stores with overall functionalities such as Magento design, Search box, Payment gateways, Product description, Product display with multiple images, searching product through  Size, Category, Colour, Variation type and more. Certain online traders wish to develop an online store according to their own needs which suits their business requirements perfectly. Custom Magento designs; custom magento templates fulfil these needs of the businesspeople. Online traders can get a fully customized Magento store including all the functionalities.

Getting a stunning ecommerce store developed on such a brilliant ecommerce platform can be the first step towards success for an online business. To get this task done, Magento developers are required. Currently, Magento developer(s) are in huge demand. However, before commencing the magento development, here are some cues that can be of great use for the Magento Professionals:

  • Backend:  Select “System> Configuration, then Advanced > Configuration.  A dialog box as shown below will appear. In the Debug section, enable “profiler” and in the “Template settings”, enable “Log settings”. You can see File Location directory is /var directory. Please ensure that this directory allows writing in the file.
  • Then activate the “Developer Mode” in the programming part, in vhost configuration. To activate the developer mode, insert this command in the vhost configuration :
  • Altering the index.PHP file:
    In order to activate the Varien Profiler and display the errors, the index.php file is to be edited. The index.php should view as given in the below image:
  • Checking MySQL: With respect to know which queries take long time to load the page; we can log all the queries to determine the query that takes the longest time. This can be done by modifying the script as follows :
    • By altering the lib/Varien/Db/Adapter/Pdo/Mysql.php and set to true: $_debug, $_logCallStack and set to “0″ the $_logQueryTime value.
    • Preparing a writable directory in var called debug (that is, var/debug) in your magento directory.
  • Necessary Magento extensions:Extensions are installed to get help while developing an ecommerce store on Magento. All extensions are not Magento compatible.  The compatible ones are Web developer toolbar and Layout analyzer.
    • Web development toolbar: This extension is used to add tool buttons in the top right website corner. This allows us to see block information, clear cache, allow translation, block any pages, allow blocked content and more.
    •  Lay out Analyzer:  With the help of this extension, the preview of the store layout can be seen before making it live.  Final XML Layout can also be viewed.

Using all the above mentioned tools and some more, Magento development can be accomplished easily. However, the tools should be handy as at times it becomes difficult to establish and modify   the Magento based online store.

ZestTech Solutions, deals in Magento development services including easy magento development with the use of latest magento development ways.

Facts to be considered while selecting an eBay store design

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At present, most of the people prefer to do online business as compared to the offline one. Internet savvy people are involved deeply in the online trading. The reason for the increase in the online business trend is it is a cost effective and time saving technique to buy on the internet. You can earn bountiful cash dealing with the people of the entire world at one go. However, doing online business also requires a lot of planning and hard work. To do online trading, the business people have to maintain their online shops, make them look attractive and easy to use.

Many online shopping websites are available which provide the online traders with attractive stores on the information superhighway. EBay, the well known online shopping site offers the user friendly, attractive eBay stores to its users. Stores @ eBay are developed using eBay store templates that suits the business needs, eBay store design, eBay themes and more. EBay stores are 100% safe and secure with easy navigation, payment gateways, consumer friendly and SEO friendly store designs. An online trader having an eBay store can display its products in a very systematic manner including product display, product images, product description, postage & pricing and more.

In spite of being provided by these many facilities, sometimes for an online trader it becomes difficult to choose the eBay store design that perfectly suits the business requirements. Certain necessary things are to be kept in mind while selecting a proper eBay store design. Some of the tips for selecting the eBay shop design are as follows:

  • Selecting User Friendly eBay store design: A user friendly eBay store design provides a cheerful online shopping experience to the customers. This in return helps to generate more sales. Customizable EBay store designs have the characteristics such as enchanting store design tailored made and easy to use.
  • EBay store templates: In order to become a professional business seller, your online store should have the perfect design that suits your business. EBay store templates can provide the attractive design templates that make the store look stunning and professional creating a long lasting impression.
  • EBay shop design that supports Product Variations: Choose an eBay store design that provides the facility to arrange all the product variations in a systematic way. Your eBay store may have variety of products such as Clothes, Accessories and more. The eBay shop pages should mirror your business’s image.

By using the above mentioned tips, an online seller can create a better eBay shop using the eBay shop templates and eBay shop designs that perfectly depict the business to the customers. Developing an eBay store is not an easy task; it requires lots of creative thinking and planning.  To develop an elegant eBay store, the business people can delegate the task to an ecommerce development company that provides fantastic eBay solutions.

If you already have an online store, then you can integrate your present store along with the eBay store. This can be possible with EBay integration where you can combine your existing online store with eBay instead of opening a new store. Well, then choice lies in the hands of the seller. However, any ecommerce development company can assist you with the eBay solutions including eBay store design, eBay shop templates and eBay integration.

ZestTech Solutions, an ecommerce development company, deals into the best eBay solutions consisting of customized eBay shop design, EBay store templates, integrating eBay store with the existing one are a few. Get in touch to make your online presence elegant along with increase in revenue.

SEO services offered by an expert SEO Company

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In the recent times, the use of internet marketing is increasing by leaps and bounds. Every business wants to be at the top of the search engines. In order to fulfill their dreams, companies prefer to develop a search engine friendly website that will help them to get more traffic which in turn will generate more cash. So, companies prefer to assign this task to an esteemed Seo Company who can guarantee success to them.

What is Seo?

SEO refers to Search Engine Optimization means use of such keywords, key phrases that are easily recognized by the search engines so that they can show your website to the visitors who are searching on the internet. This helps the visitors to get exactly what they want and also the organizations get the benefit of better audience. For e.g.:  If people search for home based work in Google, then they will see enormous sites as a result. Suppose, if your website matches the keyword “Home Based Work” then it may be possible that people prefer your website, click on it and may contact you for the work. In this way, users’ as well as the organization or an individual’s needs are fulfilled.  SEO is mainly based on four main principles:

  • Select the proper keywords.
  • Enhance the website
  • Increase the inbound links
  • Checking the output and rerun the process.

Apart from this, in the times of tough competition people want their websites to gain the highest Google rankings.  In terms of Google Ranking we can say: Better Ranking leads to Better Traffic with more cash as the Outcome. So, with a view to get the ethical SEO services with guaranteed Google Ranking, organizations prefer to assign the task to those Seo companies uk who can provide them utmost satisfaction.

Zesttech, a SEO company from UK offers SEO services and SEM services around the globe with its unit of talented SEO veterans.  Zesttech has its clients in London, Europe and many other countries. As a strictly professional company, Zesttech strongly follows the morality avoiding involving in any kind of unethical methods. The Seo services provided us includes selection of perfect keywords that chase the traffic and turn it into conversion.  Keyword search includes Google page rank, use of keyword phrases in title tags, depth of keywords. This method is adopted to ensure that our clients get maximum number of customers.

(Screenshot from Google.co.uk)

Zest tech, a London based SEO Agency provides organic SEO services that are helpful to get you guaranteed Google ranking. We also provide:  On page Optimization that refers to developing and adjusting website content & off page Optimization that refers to creating proper inbound links in your website, known as Google ranking services ensuring accurate Google results. If your website has relevant back links, built regularly say 5- 10 back links, then in a very less time your website will receive better guaranteed Google ranking.

Developing your website the Magento way is the best solution for your eCommerce website

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ZestTech Solutions have adopted the Magento way of life and become experts in providing Magento development, Magento eCommerce development, Magento design and web design services in , USA, Australia and India.

So you may ask what is Magento and how can Magento help my business? Very easily says ZestTech who has a dedicated and excellent Magento eCommerce Development services team.

What Magento basically does is that it grows your business by providing user friendly technology. As a business you can control your e-commerce website by changing various functions e.g. payment related, updating content, swapping between stores, corresponding internationally and much more so that you are always ahead of the game and with ZestTech’s Magento design UK and web design services you always look good.

It may sound complicated but once integrated into your systems by expert Magento developers, ZestTech Solutions it can be used by anyone. No advanced technical knowledge is required as Magento has an excellent easy to use interface system.

So what are the features? Magento offers a number of functions whereby you can generate   reports, view your product information and update it through a product catalogue system. You can also import and export batch reports relating to your products or customer information. More importantly you can create multiple stores and manage them through a simple admin panel that allows you to make changes and instantly see them reproduced on your stores website.

Magento also provides a multi-language interface so you can replicate your website instantaneously from one language to another and together with multi-currency functionality you can benefit from maximum customers hitting your website. It allows your stores to be seen internationally so that you can start to cater for their needs thereby expanding your business empire.

Magento’s admin management system allows you to control multiple users and allocate necessary permissions very easily so that your business is always in control.

ZestTech Solutions, a company for Magento Development UK, provide a complete Magento Development Service from their offices in and can also provide Magento web design and Magento design services so that you are completely Magento ed up!  Since Magento integrates easily with other systems and has a wide range of extensions it will only be a matter of minutes before you are benefiting from Magento. ZestTech can help you every step of the way with their excellent Magento eCommerce development services provided in the UK and India.

ZestTech CEO says “If you are looking for a good and robust eCommerce solution for your business then Magento is the only way forward, we’ve tested it and implemented it in 100s of business and all with positive results, what more do you need”.

You heard it from ZestTech so what are you waiting for pick up that phone and become a fan of Magento.

ZestTech Solutions are a professional IT solutions company with offices in the , they have become the well known experts in Magento development services. Visit zesttechsolutions.com to contact them.

UK SEO Services for boosting your website presence over the internet

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Have a website but still unable to generate revenue? Are you invisible online?  Wait, your website may face lack of SEO and perhaps that’s why you’re facing such problem.  Are you aware about SEO; would you like to turn your website into a cash Machine? Then opt for the Best SEO Services in the industry.

Don’t know any company that provides prominent SEO services?  Would like to know more about SEO, how it can improve your website and that too at a very nominal rate? Go to any search engine and type ZestTech Solutions.  Yes, ZestTech solutions, is the organization you are looking for.

SEO Services @ ZestTech:

ZestTech solutions is an UK based SEO Company that provides the remarkable SEO Services including White Hat SEO Services, Organic SEO Services, Paid SEO Services, Professional SEO Services and Advanced SEO Services which enables you to improve your website view, making it live on the search engines and a good traffic generator for you, therefore converting maximum number of viewers into your clients.  SEO is a technique to increase the page rank of your website on search engines, increase page ranking and boost the number of audience as a result higher number of leads and customers, ultimately generating bountiful cash for you.

Benefits of SEO from ZestTech:

ZestTech Solutions, SEO Company from London, United Kingdom provides you the services certified internationally helping your site to be popular all over the world.  If you choose ZestTech to do the task, then Following SEO Procedure will be carried out:

  • An SEO representative will contact you on the given e-mail or contact number. There will be a detailed conversation  in order to get familiar with your entire business, strengths, rivals, business objective,  keywords used in your website, website outlook, its functioning, how it operates, its rank on Search engine, content, design , structure, page loading speed and interlinks.
  • After that, everything that has been analyzed will be re-examined to know where the modifications are required.
  •  Scrutinization will be done for different Keywords in accordance to your business and their effectiveness, comparison with keywords used by the rivals and traffic generated on the opponent’s website.
  •  Develop an SEO Service approach to get better rankings in comparison to your Rivals.
  • You will get daily and weekly or monthly reports of the traffic generated, page rankings, content after the application of SEO Strategy. Until you are not satisfied our web developers will be there for your help 24/7.
  •  Once the process is complete, you will have complete control over the online content we have created for you. It can be modified by you at your convenience.

Our Professional SEO Services include Pay per Click Management, Social Media Optimization, Search Engine Optimization, Rank Management, and Content Creation which enables you to increase the page ranking in Search Engine making it more visible.

Our Organic Search Engine Optimization Services include  Unpaid  and Natural SEO services  that assists in reforming the Website’s Unpaid listings on the search Engines like Yahoo, Google, Ask, Digg etc. This Service is based on real visitor’s research including video search and image search. Organic SEO services improve Website optimization online as well as offline.  Search engine advertisements, email marketing and affiliate marketing prefer Organic SEO services. Organic SEO services are also useful in Ecommerce as it helps to generate more traffic than Paid SEO Services

Other Advanced SEO Services  include  On Page optimization, Blog posts, Building internal and external links, Directory submission, press releases,  study of In-depth site architecture, competitive  research,  title tags form level H1 To H6, SEO guidance and Search Engine Accessibility.

Our SEO Experts will answer all your questions and clear your doubts honestly.

ZestTech Solutions is a fully owned company with no partnership, handled by its own staff and systems offers you the entire SEO Services at just 382.75GBP. Just try, you can avail the mini SEO Service for GBP 38.28 to GBP 127.58 per month.

For any further information, reach us to:

Unique Magento Development Solutions,

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Magento Development is among the best ecommerce solutions. Magento Development is the open source ecommerce software that is used on the priority basis by most of the companies. Magento is the ecommerce software with attractive features, available at reasonable cost and easily built in less time. Magento is the cost effective software that fulfills the main purpose of any businessman: to increase ROI. With the help of Magento, we can make powerful and user friendly app store. Magento offers a great platform to those who wish to manage, control the vast online stores in a better manner.

To build an elegant and attractive ecommerce website, Magento development techniques are the best. There are many ecommerce solutions companies that provide the Magento development services. Zesttech Solutions, a UK based ecommerce Solutions Company deals with the Magento Development solutions. Along with this, Magento Go and Magento templates development services are also provided. Magento Go is a boon for the small and medium business enterprises. They can easily avail the benefit of online business at a minimal cost.

Magento store includes the shipping cart, search box, online store operations, multilingual support, premium hosting, listing the number of items together and more. Its flexibility enables the businessman to generate more revenue. In order to design Magento store as per the needs of the customer and its business that suits the business perfectly, custom Magento Development is used.  To create such design, the entire business is to be known, understood by the Magento Developers. Then, as per the necessary requirements, the pattern is to be framed so that it helps the business owner to generate handsome of cash.

Magento cart is one of the user friendly features. It allows the buyer to buy the items as pr his choice, buy more than one item at a single moment. It controls every step from trading to promotions. The creativity of Magento cart is unending.  Magento cart has SEO features that help to get the qualified customers resulting into better business growth.  Magento templates include inbuilt CMS, Payment integration and multi store facility which sum ups to everything that is required to start a new online shop.

Our organization, United Kingdoms, offers the entire Magneto services including Magento Development, Magento Go, creation of Magento stores, well developed Magento templates, and more. At nominal cost, you can get the best services at the door step. Magento Developers at Zesttech are proficient in creating the customized Magento stores including Magento connect Magento widgets, payment gateways, Magento module development and more that completes the entire Magento ecommerce development.

Magento module is used to customize the features of an eCommerce website. Magento modules include order management module, payment gateway, credit facility and more. Magento module development services include development and integration of third party payment gateway, generating the Magento theme for a website, adding and upgrading Magento features, customizing admin module and more.

At Zesttech, proficient Magento developers are available to design such Magento modules. Zesttech excels in offering the Magento developing services which can turn the website into a dynamic one.

Featured CRM Development Solutions for Any Scale Business Management by ZestTech

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In this competitive world, the deluxe companies have huge number of customers. To maintain the good relationship with them, the company should have their customers entire details properly protected and well organized. However, to protect the data of the entire customer base becomes a tedious task. With a view to ease this complex task, the use of CRM is increased.

CRM refers to Customer Relationship Management. This is web based software specially developed to keep the customer’s record and protect the data of each and every customer. CRM has the ability to preserve the data of new customers as well as very old customers. This helps the business to develop its reputation among its clients. Information such as customer’s joining date with the company, its  demographic details, its transactions with the company, usage period of the services or product, any new plans applicable to the customer, valid period of the product or service, renewal date of the service and more.

CRM helps the company to provide relevant answers to the customers’ questions. The CRM solutions have become popular among various industries from banking, insurance, telecom to shipping and logistics, retail and manufacturing and numerous other sectors. CRM software is of two types packaged CRM and Custom CRM. Custom CRM is more useful to survive in the competitive world. It is more useful for the small and medium enterprises. Another option is that company can hire a CRM development company to develop a customized CRM or else can purchase the CRM software from the market.

Developing the customized CRM can be more useful as it covers all the requirements of the business.  A specific CRM is more convenient to the companies having large client database. The reason to develop CRM is its innovative features such as managing the key elements of the business 24/7, helps to manage the relations with employees, customers, dealers, retailers and every person related to the business. It reduces the heaps of papers and provides all the required business details.

Along with the features it possesses, it proves to be a strong and safe economical business solution, it  can be customized as per the business needs, helps to concentrate more on business, generate and develop long term relationships with the customers, employees as well as trade persons  and lots more.

You can hire a CRM developer from a reputed CRM software development company or can delegate the task to the CRM Development Company that provides steadfast CRM solutions including the state of the art CRM features such as controlling sales force that consists of managing sales inquiries, managing accounts, managing contacts and others. CRM systems also include Inventory management, customizing the products, managing the security, piloting the activities such as meetings, notices, plans, checking and receiving email notifications and so on.

ZestTech Solutions; an IT solutions company; UK, London offers the best business solutions including custom CRM development and crm software development which consists of all the features described above. CRM services are provided as per the requirement of our customers. The company excels in developing android CRM, social CRM, web based CRM and so on. Get in touch with us today and help us to prove better.

Marvelous Web Design Solutions from a Web Design Company

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Presently there is a growing use of the Internet. With the increase in the e- trend, the demand for websites has also boosted. Every type of business prefers to have its presence online so that it can take advantage of the large amount of revenue available on the Internet. This can be possible only if the business posses an eye catching website, which can be created by an established Web Design Company.

Are you a person looking for a Web Design Company?

ZestTech Solutions, a UK based Web Design Company, is waiting for you to join in its important reputed client panel. ZestTech offers the best Web Design Services in the industry.  Preparing websites so that they have good attributes such, effective content, simple and attractive appearance with 100% assurance are important elements in ZestTech’s web design strategies.  Along with this, the website Designs from ZestTech are both aesthetically pleasing and load efficient.

Designing a website is like producing a full page commercial which should easily deliver the message to your customers.  In Ecommerce Site Design it is vital to design your website so that it mirrors your brand image. Web Design develops a pragmatic presence of your business. It’s like developing a softcopy of your trade and keeping it online. Use of modern internet technologies is must for Website Design.  ZestTech solutions, has mastered implementing custom technologies and its main aim is to exert your marketing effort on the Information Superhighway.

Web Design includes well reasoned and custom tailor made websites making it convenient for the visitors to get what they require and that to with minimal effort.  Websites should be enjoyable and should leave something for the visitors to gain. This will prompt the visitors to view your site often resulting in traffic generation. You can hire a Web designer who do the user friendly Web Designing for you.

From words to visuals, our team of scholars endures in imparting results that our clients want. Before preparing any Website Design, ZestTechers will inquest about your business, your competitors, and then your website will be designed as per your needs with the enticing explanatory content which will create a fine impact for your Business on the viewers. Your business goals will also be well dispersed on the Internet.

ZestTech Solutions, from UK is here for you to carry out any task from logo designing to animation and programming. At ZestTech we always have a solution.

Need to Hire a Web Designer, contact zesttechsolutions.com.

Inbound Marketing and SEO :

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Inbound marketing is the term coined by the company called “Hub spot”. It is the method through which we can get qualitative leads connecting us to the highly targeted public. It is less expensive and saves time. Inbound marketing includes, blogging, Social Medias like as LinkedIn, Digg and more.

SEO refers to Search engine optimization, which is one of the main strategies of Inbound Marketing. There is an unending debate going on between Inbound Marketing and Seo, it’s a very difficult question what to choose between the two. SEO is used to improve the website ranking on search engines with the aim to generate more traffic to reach the targeted crowds.

The debate on inbound marketing vs. SEO highlights Content Marketing. Content is the only mode through which viewers are attracted to visit the websites and read the articles and blogs. Any article or blog published for the sake of SEO only; does not gain much traffic as those websites and do not get frequent or loyal visitors. Content should be fresh and updated to make the blogs live and informative. Along with marketing, the viewers should also get the information they want.

Content Marketing is not only including text, it should also include internal links that refer to the other relevant information which makes the website, blog or article more informative.

 

The integration of Inbound Marketing and SEO is a big discussion topic nowadays. Some people are not ready to accept this integration while some are ready to use this combination to increase the traffic and promote the business. Inbound marketing uses Seo, Social Media and blogs while SEO is just a part which deals only with the strategies to improve the website rankings though the Search engines and blogs.  The website or blog should have SEO architecture, back links and Seo friendly content.

Those people who balance both inbound marketing and Seo strategies excel in business. By accepting the collaboration of inbound Marketing and SEO, you can march into the direction where the entire industry is advancing. If you are having any business or agency, you can discuss with your colleagues and then you can adopt specific strategies. The industry adopts the mixture that provides logical activities, natural thoughts and social innovations.

However, certain critics will be present who will not accept this convergence, their critique has little significance. They can continue with their own thoughts and can run their business as usual involving in the same old means and make such mundane debates.  However, there are those having inquisitive and flexible minds who want to keep themselves updated will surely adapt with the changes happening in the industry.

Yet, industry still continues to advance with the different minds be it early adapters, late arrivals and those who first see others using the latest trends, verify the pros and cons and then take the decision to accustom with the trends and benefit the business.